The newly launched independent Web site LGBTforObama.com, hopes to sway the estimated 15 percent of gay voters who haven’t decided on who they will vote for this November.

According to The Advocate, the Web site is the brainchild of Terry Bean — an Oregon-based Democratic fund-raiser and a founder of the Victory Fund.

“I was appalled that George Bush got 24% of the GLBT vote in 2000 and again in 2004 and vowed to do all that I could to prevent that from happening again with John McCain,” he said.

The Advocate reports:

The push to get gay and lesbian voters on board the Obama bus came on the heels of a campaign press call yesterday aimed at contrasting Obama’s record on LGBT hate-crimes legislation with that of his Republican opponent John McCain. More gay-specific announcements are in the works according to sources close to the campaign.

The independent website will feature a star-studded lineup of bloggers, including such LGBT notables as former HRC executive director Elizabeth Birch, blogger Pam Spaulding, longtime activist David Mixner, and the Right Reverend V. Gene Robinson.

The site will also incorporate user-generated content. “We’ve integrated a number of Web 2.0 tools into the LGBTFOROBAMA.com platform,” said site adviser Michael Crawford. “Users can engage in discussions, comment on news items, post video testimonials, and tell the world why winning this election is vitally personal to them.”